A design proposal for AUDI HEADQUARTERS that consolidates the brand's position as one of the global leaders in prestigious car manufacturing, embodying Audi's progressive image and its association with design and engineering excellence.
The goal was to design a building diverging from the stereotypical and one that simultaneously would stand out as an architectural icon.
The building is devided into two masses, the first one is eight storeys in height which was allocated to contain administative spaces, and the other curved mass is made up of two storeys which operates as a car showroom.
The design of the facade is a strong statement of the brand's identity as it was inspired from the brand's manufacturing materials and basic colour scheme integrating with the conventional architectural building materials.
